Athlete
Factory

Where athletes
are built

We build the complete athlete: speed, power, movement and mindset, alongside the sport they already play.

  • Ages 8-12
  • Ontario
  • 2 classes open
RegisterSee classes

Most young athletes spend almost all of their training time on their sport. General athletic development can get left behind. Athlete Factory is built to complement your main sport, not compete with it.

The complete athlete

Eleven areas in three groups, trained alongside the sport your kid already plays.

Physical

4 areas

The engine: how fast, strong and explosive they are, and how long it lasts.

  • Speed & acceleration

    First-step quickness and top-end speed, built through mechanics, not just running more.

  • Strength

    Age-appropriate strength work that builds a durable, resilient body.

  • Power

    Turning strength into explosive jumps, throws and change of direction.

  • Conditioning

    The engine to repeat quality efforts for a full game, not just a first quarter.

Movement

5 areas

The control: moving well, staying stable and reacting in space.

  • Movement quality

    Squat, hinge, push, pull and rotate patterns done well, before they're done heavy.

  • Coordination

    Multi-limb control that makes every other skill easier to learn.

  • Balance

    Single-leg stability that protects joints during cuts and landings.

  • Agility & change of direction

    Decelerating under control before accelerating again in a new direction.

  • Reaction

    Reading a cue and responding fast, on the field and off it.

Mind & habits

2 areas

The athlete behind the body: how they think, compete and fuel.

  • Mindset

    Confidence, effort, coachability and how an athlete handles a mistake.

    More on mindset

  • Nutrition education

    Age-appropriate habits around fueling, hydration and recovery, not meal plans.

    More on nutrition

How we coach

1

Progress, not perfection

Nobody's performance is perfect, there's always room to improve. We celebrate small wins, not flawless reps.

2

Keep it simple

No fads, no 12-week miracles. Solid basics, coached well, week after week.

3

Habits that last

What kids learn here should still serve them at 15, 25 and beyond, not just this season.

How it works

Once, before the first session

  1. Register

    Choose a class and create your family account.

  2. Create a profile

    Add your athlete: sport, position and a bit of background.

Every block

  1. Train

    Weekly sessions built around the areas above, alongside their main sport.

  2. Test

    Periodic testing so we measure development instead of guessing.

  3. Track progress

    Baseline, latest and personal-best results, right in the parent portal.

  4. Receive feedback

    A short coach's note after training days, not a generic report card.

  5. Work on development areas

    A weekly drill athletes can do at home, tied to what they need most.

Next block starts again at Train, with a fresh baseline test.

Upcoming classes

Find your athlete's group

U10 Athletic Development

Available - 4 left

Ages 8-10 - Sundays, 10:00

Athlete Factory Training Centre

$187.50

for the remaining 5 of 8 sessions

Register

U12 Speed & Power

Available - 11 left

Ages 10-12 - Sundays, 11:30

Athlete Factory Training Centre

$320

for 8 sessions

Register

Watch the coaching, not just the schedule

Every registered family gets a private portal for their athlete: testing results, coach notes, this week's drill and photos from training, all in one place.

  • Where your athlete started, and where they are now
  • What the coach saw at training, in a short note
  • A push notification when there's something new
  • Reminders the day before training, and news when a session changes
9:41
L

Liam Mitchell

9 years, U10 Athletic Development

Next session: Sun, Oct 12, 10:00

Coach's Note

Sun, Oct 5, Coach Naveed

Great knee drive on the first 5 m today. Arms stayed tight all the way through the finish.

10m Sprint

2.08sec

Faster by 0.23

Broad Jump

1.62m

Up 12 cm

Push-ups

18reps

Personal best

Vertical Jump

31cm

Up 4 cm

This Week's Drill

Wall drives

Practice at home: 10 min, 3x this week

HomeLibraryAccount
The parent portal (sample data)
9:41

Sunday, October 5

9:41

AFAthlete Factorynow

New from training for Liam

A coach's note and new results. Tap to see it.

AFAthlete FactoryYesterday

Tomorrow: U10 Athletic Development at 10:00

Athlete Factory Training Centre. See you there!

AFAthlete FactoryMon

New class: U12 Speed

Ages 10-12, Sundays at 10:00, starts Sun, Nov 2. Tap to save a spot.

Notifications on the lock screen (sample)

Get the app in 30 seconds

Free, no app store. Works on any phone.

iPhone

  1. 1Open the site in Safari and sign in.
  2. 2Tap , then Add to Home Screen.
  3. 3Open the app from your home screen and tap Turn on notifications.

Android

  1. 1Open the site in Chrome and sign in.
  2. 2Tap Install app in the popup (or menu, then Add to Home screen).
  3. 3Allow notifications when the app asks.
Naveed Lalzad training with battle ropes
Coaching
Naveed Lalzad backstage at a Men's Physique show
On the Men's Physique stage

Meet your head coach

Naveed LalzadHead Coach

  • Men's Physique top 5 competitor
  • Soccer player
  • Functional training coach
  • Dad of two

Naveed has been an athlete his whole life: a soccer player, a top 5 Men's Physique competitor, and now a coach. He went from a skinny kid to the competition stage, and learned the hard way that all-or-nothing doesn't last.

Today he coaches balance over quick fixes: progress, not perfection, and habits that stick. Some of his clients from five years ago are still going strong. He brings the same approach to young athletes: one short drill a week to practice at home, not a second training plan.

Naveed also coaches adults at U Matter Fitness. @umatter.fitness

“The heaviest weight at the gym is the front door.”

Ready to build the complete athlete?

Register today and get your athlete into their next session.

Register